“You level up your account. You get things for playing games.“ Trading cards, profile page decorations, and the like are all tools for self-expression. “There’s all of these elements that let you express who you are as a person as well as then MMO-ing the entire experience and leveling up,” he says. “Then you have things that you can give to other people, and awards, and all of that.”

So… like… all the least used features of the software? That’s what he’s saying people like best?