You can’t create new ones afaik, but you can add and report tags. If enough users do either and it meets the threshold it will be added/removed. The order tags appear is also relevant, if the first tag is FPS then it’s the most voted tag. I’m sure devs/publishers can set initial tags but after that it’s users that maintain them.

It is a good idea to keep this simple in theory, but it also is exploitable. Especially since you can’t search by tags set by users vs devs/publishers. Or the first 4-5 tags. I see a lot go into safeguarding reviews, but very little in tag abuse. There’s cheep no effort games with a crazy number of tags - most people can identify trash, but if it can be abused, then what about other legitimate games?

Steam also categorizes tags in 4 types: Genres, Visual, Theme, and Features. It would be nice to search, say, games that are primarily one genre. When I search for JRPG, I don’t want a City Builder that has JRPGish elements, but I’d be ok with a JRPG with City Builderish elements. You could really narrow down what you want if you used some advanced logic. But that’s not simple, so I can see why they don’t, I just wish I could if I wanted to.

But I’d have to disagree, if it’s open to abuse, then it is a dumpster fire. The thing is that the alternative is…well they aren’t doing it. It’s one of the few things I think, if a competitor focused on and got right, would really hurt steam. But no one seems interested in doing that, so for now, steam is all we got.

Mr biggest problem with tags is that it’s user curated and you can recommend an unlimited number of them.

Just because a game has a few funny moments, doesn’t mean it gets the comedy tag. Just because it has a brief driving sequence doesn’t mean it gets the racing tag. Just because there’s some reading involved doesn’t mean you get the visual novel tag.

It’s getting to the point I feel like there’s a conspiracy where there’s teams of people intentionally sabotaging the tag system and teams trying to counter it, all so they can control views and sales. It’s really noticeable when a publisher stops marketing and moves to another release.